PROFILE

 

contact: laurent.paoli@studio2twelve.com

 PROFESSIONAL EXPERIENCE

Alexander McQueen and McQ - Worldwide Visual Merchandising Director  - July 2015 - December 2016

Charlotte Olympia -  Worldwide Visual Merchandising Director- April 2014 - July 2015 

Alexander McQueen and McQ - Worldwide Visual Merchandising Manager - January 2008 - April 2014

Chanel - Visual Merchandising Manager, UK and Ireland  - December 2005 - December 2007

Louis Vuitton - Visual Merchandising Manager, UK, Ireland and Scandinavia  - November 2000 - December 2005 

 

SKILLS

Visual Merchandising 

- General and seasonal collections guidelines development.

- Manage and communicate with VM Managers to ensure alignment across network, brand image and retail strategies at regional and store level. 

- Work with Merchandising and Buying teams to understand business health and develop collection launch guidelines and initiatives including stock rotations and category focus according to seasons and trends. 

- Monitor stores globally including senior management VM reports.

- Maintain alignment of VM standards, seasonal window schemes and product strategy to ensure wholesale and franchise networks are consistent with Directly Operated Stores.

- Showroom design conception, development, setup and maintenance.

- Budget management.

- Coordinate and work with licensees including fragrance, footwear and eyewear. 

 

Stores

- Coordinate with Store Planning on new openings including zoning, layout, capacity and furniture design.

- Seasonal and general props development.

- Set up of new stores.

- Training.

- Window schemes.

- Design and roll out global seasonal schemes. 

- Establish and maintain balance between brand image and commercial strategy.

- Manage external consultants and contractors. 

- Partner with marketing team on special event designs, layouts and installations. 

 

Window schemes 

- Design and roll out global seasonal schemes. 

- Establish and maintain balance between brand image and commercial strategy.

- Manage external consultants and contractors. 

- Partner with marketing team on special event designs, layouts and installations. 

EDUCATION

Baccalaureate in Economics 1995 (Nice, France).

Laureate in Jewellery Design 1998 (Institute European di Design, Rome, Italy).

 

Language: French (Mother Tongue) - Italian (Fluent) - English (Fluent). 

System: Photoshop - Illustrator - InDesign - Microsoft office 

 

 

 

 

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